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McKinsey’s Top 5 Interviews of 2013


McKinsey just released its top 5 interviews of 2013.

The list includes industry thought leaders discussing the evolution of marketing and consumer behavior.

Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group.

Rob Tarkoff, president and CEO of Lithium Technologies, describes marketing’s changing view of its customers from “passive purchaser” to “consulting consumer.”

McKinsey partner Brian Gregg talks about social media, Big Data and the future of retail with Nicolas Franchet, Global Head of Retail Strategy, Facebook.

Michael Lazerow, CMO of Salesforce Marketing Cloud, talks about the role of the CMO, and how the science of ROI is shaping marketing.

Matthew Jauchius, CMO, Nationwide Insurance, discusses what it takes to build an organization that can use advanced analytics to make better decisions and deliver value.

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