Build Experiences Not Just Products


Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy overly expensive headphones just to enjoy music the way it was written or meant to be heard.

One day I was shopping for headphones and I stumbled across SOL Republic, a new company that sang to me beyond the sound. What struck me was more than the design or the sound. It was the company’s message that stopped me from looking further, “If it sounds good it feels good. We are music lovers committed to change the world one listener at time.”

Needless to say, I bought the headphones straightaway. I was both surprised and not so surprised when I learned that the company was started by a few dear friends. I couldn’t wait to hear the story behind the company. On this episode of Revolution, I welcome Seth Combs, CMO and co-founder of SOL Republic.

As you’ll learn, the idea for SOL Republic was hatched at MONSTER by Kevin Lee who was part of the original BEATS team. Lee along with Combs and Scott Hix started SOL Republic with the goal of creating a great pair of everyday headphones at a more approachable price point. More so, the team set out to not only deliver premium sound but also develop a line that could be personalized by each individual. And, that’s where this story begins.

SOL represents the “Soundtrack of Life” where every great moment has a song that goes along with it. The way the founders see it, SOL Republic is a new lifestyle company that happens to make headphones. But it is the company’s philosophy statement that explains “why” its approach is one that other businesses should emulate. It’s empathy in action and when leaders care about the experiences great things can happen.


SOL Republic Philosophy Statement

We are Music Lovers, committed to changing the world… one listener at a time.

We are Saviors of Sound, ready to rid the world of hollow sounding headphones and speakers.

We believe music has the Power to touch you, move you and inspire you.

We believe a Good Song can help you be happier, run faster, think clearer, and love better.

We believe for every great moment, there is a song that goes with it, we believe this is the Soundtrack of Your Life.

We believe musicians are modern day storytellers. Their songs unite a nation, ignite a revolution and move mankind. Their Songs Deserve Respect. Their music deserves great sound.

We believe you don’t just hear music… you feel it, and that if it sounds better, it Feels Better.

We are committed to incredible Music Experiences for Everyone.

While today it means building great sounding headphones, our future will take us Far Beyond.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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