Studying the impact of innovation on business and society

Exhibitor 2014 Asks…What’s the Future of Business?

Learning Track:
Marketing & Communications
Authors Executive Series Advanced Learning

What’s the Future of Business?

In an era of social and mobile media, the future of events requires more than incredible programming. You must now cater to an audience that has an audience of its own, and connect with that audience to amplify every experience you create. Leading digital analyst, anthropologist and futurist Brian Solis will explore how to connect audiences, build communities and create shareable experiences with a focus on:

• Shared experiences are crucial

• How to navigate the new consumerism

• Four moments of truth

• Importance of experiential design

• Sparking engagement between consumers

More about Exhibitor2014 here.

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