Exhibitor 2014 Asks…What’s the Future of Business?

Learning Track:
Marketing & Communications
Authors Executive Series Advanced Learning

What’s the Future of Business?

In an era of social and mobile media, the future of events requires more than incredible programming. You must now cater to an audience that has an audience of its own, and connect with that audience to amplify every experience you create. Leading digital analyst, anthropologist and futurist Brian Solis will explore how to connect audiences, build communities and create shareable experiences with a focus on:

• Shared experiences are crucial

• How to navigate the new consumerism

• Four moments of truth

• Importance of experiential design

• Sparking engagement between consumers

More about Exhibitor2014 here.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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