Brian is often asked about the future of marketing, advertising, or better ways that brands can reach customers. What he isn’t asked is about how behaviors, preferences and expectations of the very people brands are trying to reach are evolving. While in Austin, RocketFuel, a company that uses artificial intelligence to make digital advertising better, asked Brian to share his views for advertising in the year 2020. Instead Brian focused on what advertisers need to do now.
Citing Apple’s famous “Crazy Ones” campaign, he shared that we must become the ones that set out to change the world.
Rocket Fuel’s ADVERTISING 2020: Brian Solis from Rocket Fuel Inc. on Vimeo.
Credit: Skott Bennett, Art Director
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.