Advertising in the Year 2020? How About Right Now?


Brian is often asked about the future of marketing, advertising, or better ways that brands can reach customers. What he isn’t asked is about how behaviors, preferences and expectations of the very people brands are trying to reach are evolving. While in Austin, RocketFuel, a company that uses artificial intelligence to make digital advertising better, asked Brian to share his views for advertising in the year 2020. Instead Brian focused on what advertisers need to do now.

Citing Apple’s famous “Crazy Ones” campaign, he shared that we must become the ones that set out to change the world.

Rocket Fuel’s ADVERTISING 2020: Brian Solis from Rocket Fuel Inc. on Vimeo.

Credit: Skott Bennett, Art Director



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



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  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo