Michelle Quinn reporting for the San Jose Mercury News examined the recent moves by Google to make its most popular online services more child friendly. Quinn spoke with Brian Solis among other experts to understand why and that the future holds.

Excerpt:

I am excited Google plans to roll out kid-friendly versions of some of its services next year.

Of course, a lot of parents hope they are getting NSA-like parental controls and surveillance tools.

But if Google wants to succeed, it can’t just offer a sanitized, watered-down experience.

Google Jr. has to be a better, hipper, more tween-centric service that kids can’t get anywhere else.

Teenagers and adolescents “are the most prolific generation in what could be defined as the post-PC computing experience,” said Brian Solis, principal analyst at the Altimeter Group. “They are inherently mobile. They are already on Google, YouTube, Snapchat.”