Studying the impact of innovation on business and society

Adweek: Is Your Company’s Digital Transformation Really Happening? [Infographic]

Adweek’s Melissa Hoffmann transformed the research of Brian Solis around the state of digital transformation into a fantastic infographic.

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey.

Solis’ study shows a disconnect between perception and reality.

See the original post over at Adweek.

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