In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences.
It’s short (3 minutes) and hopefully helpful…
Topic 1: The definition of Generation C and the cross generational market of connected consumers.
Topic 2: How mainstream marketers can survive in a digital Darwinism era?
Brian appears at 0:47
I want to say thank you to Martin Soler of wihp (World Independent Hotels Promotion), Phil Butler of Pamil Visions and Gabriel Laine-Peters for their help in organizing this event. Also thank you to Benjamin Ellis who shared pictures from the event available on Flickr.