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CNET: Yahoo is trying to become one of the smartphone cool kids

by Richard Nieva, CNET (Excerpt)

When Marissa Mayer became CEO of Yahoo three years ago, the former Google executive staked her reputation on one thing: bringing Yahoo, an ailing pioneer of the early Internet, into the smartphone age.

To that end, Mayer made one of her biggest moves just over a week ago, unveiling a mobile app called Livetext, a video-chatting service aimed at teens. It’s only the second brand-new mobile app the company has introduced during her tenure.

If Livetext is Yahoo’s play to win over young people, then their reaction is key. I decided to check personally with two of them: my nieces, ages 18 and 19. Both of them are avid Instagrammers and Snapchatters.

Analysts have taken a wait-and-see approach. “This could earn a place with teens,” said Brian Solis, a principal analyst at the research firm Altimeter Group. “It’s certainly clever, and we live in a world where cleverness is a commodity.”

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