Is it the end of business as we know it, and what does the future look like for businesses?
On this episode of the fusedlogic podcast we talk to digital analyst, speaker, and author Brian Solis. Not only is he a successful
entrepreneur, he has written some great pieces. His most recent book, “X: The Experience When Business Meets Design,” digs deep into customer experiences and brands.
We talk about his book and Brian himself, the serial entrepreneur. What got him interested in taking his business to the direction that he did and what was his drive behind it all? How does he lay out strategies so that businesses can perform better and become successful?
We also talk about the digital world and the future of businesses. Brian talks about the community of change and innovation, especially when it comes to customer experiences. In the digital, technological and business world we must adapt to customer change.