Studying the impact of innovation on business and society

News: Twitter Changes Updates to Tweets

In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that define, shape, and dictate its evolution and its pace of adoption.

Today, Twitter changed its “update” button to a verb that will only gain in prominence, “Tweet.”

Thanks to good friend @Orli for her observation and also for capturing the screenshot.

It should be noted, that Twitter has applied to trademark “Tweet” and that process is still ongoing.

This is the second recent change in the culture and language of Twitter, with the first, rewording the prompt that triggered or shaped your updates, well, now Tweets. Originally Twitter asked, “What are you doing?” Now, you’re prompted by “What’s happening?” Again, subtle…but profound. As I’ve always believed, Twitter has always asked the wrong question and suggested that it change over time to continually inspire creativity, deep thought, profound statements and observations in addition to everyday status and conversations.

What do you think about this change?

UPDATE: You are also going to be asked, if you haven’t already, to decide whether or not to turn on your location.

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Google Buzz, Facebook

Please consider reading my brand new book, Engage!

60 COMMENTS ON THIS POST To “News: Twitter Changes Updates to Tweets”

  1. RBeale says:

    Now that “Tweeting” has become more mainstream, I think adding “Tweet” instead of “update” will strengthen their brand. It will be interesting to see how the trademark issue shakes out.

  2. Marcos Nahr says:

    I can still see the “update” button. No change so far for me.
    Is that something that's still rolling out to all servers or a kind of beta?

  3. I've seen “Tweet” as the verb on many other sites so it makes sense that Twitter adopt the word too. I'm surprised it took them this long.

  4. Brian Blank says:

    I agree on the question, would be interesting to have something provoking and the reaction from it. Would be a fun contest to get the question of the day.

  5. Hey Brian! I wrote about this earlier today when it first happened:

    But curious enough – it's back to “updates” now. I contacted twitter for a comment, but there has been none made yet. Interesting…

  6. Matthew says:

    Is this really such a big deal? I don't think these minor revisions will change the way people use the service or that tweets will become more profound. I like your suggestion about changing up the question more frequently though. How about just “wtf?”

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected