Technorati dates back to 2002, originally launched as a search directory for the blogosphere. By 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. In 2011, Technorati Media has become a full-fledged new media network.
Every year, the company releases a State of the Blogosphere report that consistently documents the rise and evolution of the blogosphere. While there’s always debate that Twitter and emerging classes of microblogs threaten the blogosphere, Technorati shows that blogs are not only thriving, they’re challenging traditional media in trust and influence.
Technorati Media CEO Richard Jalichandra joins me on Revolution to discuss the state and future the blogosphere, social media, and influence.
Filmed at Current TV studios in San Francisco
S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
Season One on YouTube