Vocus featured Brian Solis in its latest ebook, “How to Beat Content Marketing Overload.” You can download it here.
Content marketing overload is real. In fact, you’re probably suffering from it right now. People are weary of the plethora of content they are exposed to and have started to tune it out. Marketers are tired of investing time and energy into content creation, yet seeing little to no return on it.
“Visual communication is bigger than we think. It’s more than a content or marketing strategy. Visual communication starts with understanding how connected consumers discover and share. More so, it takes understanding what’s important to them, how to capture attention, and how to do something important with their attention once you have it.” – Brian Solis