Among disruptive technologies, Brian Solis also studies popular culture online. Bianca Bosker of the Huffington Post investigated the rise of Nash Grier and how he used Vine to become the “most popular kid in the world.”
On staying popular, here’s what Brian had to say…
“There’s always someone coming, always someone funnier, cuter, more engaging, which is why [social media] stars today are seeking out professional managers and agents,” said Brian Solis, a digital analyst and anthropologist with the Altimeter Group, a research firm. “They have to fight for relevance. And they have to be able to monetize the popularity while they have it.”
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