Did you know that 4.6 billion pieces of content are produced daily?
In the last 30 years, we as humans have produced more information than in the previous 5,000.
We check our phones 110 times a day and email 30 times every hour.
Social media has overtaken everything to become the number one activity on the web.
Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the way as part of the solution. The challenge is that many marketers don’t see it as their problem, it’s the fault of other marketers. Everyone believes that they’re the special snowflake in the content marketing blizzard.
Linked asked Altimeter’s Brian Solis and cartoonist Hugh MacLeod to assess the current content landscape, and to find the best way forward. Together with LinkedIn Marketing Solutions, they created Attention is a Currency, a witty call-to-arms (and total eye candy) encouraging marketers to create remarkable content.
Why We’re Hungry for Remarkable Content is an introduction to the big ideas in Attention is a Currency examining the hard data of content creation and consumption. Take a peek to see where your audiences’ attention is spent, and learn the true business value of creating remarkable content.
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