Studying the impact of innovation on business and society

What’s Trending — Strengthen Your Resolve in 2017

by Alex Rynne

…This week’s trending content can help strengthen your resolve to excel as a marketer this year. Read on to learn how to get a bigger audience on social media, boost your organic search rankings (even if you’re not an SEO expert), and more.

What’s Trending in Marketing This Week: […]

3. It’s Time to Change How Companies Perceive Customer Experience (CX)

As the author of X: The Experience When Business Meets Design, Brian Solis is one of the industry’s leading experts on customer experience. This lengthy interview explores the expanding role customer experience will play in the future of marketing.

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