Studying the impact of innovation on business and society How Leading Retailers Are Responding to Digital Disruption

Giselle Abramovich at Adobe’s, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.


“The most progressive retail brands are very customer-centric,” Solis said. “They aren’t just looking at the traditional customer journey; they are redesigning the customer experience for the new, hyperconnected customer.”

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