Studying the impact of innovation on business and society

Campaign Middle East: Power Essay – Generation C: More than just a demographic

Ahmad Itani, CEO of Cicero & Bernay Public Relations, recently posted an essay at the Campaign Middle East website, looking in-depth at the so-called “YouTube Generation” and including extensive quotes from Brian Solis on the subject.

Excerpt:

According to Brian Solis, a digital analyst, speaker and author, Gen C is, essentially, a group of individuals, irrespective of age, who use an abundance of technology during their daily routine. This is what makes Gen C so fascinating. Gen C is not defined by a set of fixed non-changeables, such as age, or socio-economic class, but by dynamic, fluid habits.

Read entire essay at CampaignME.com

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