Studying the impact of innovation on business and society

Demand Gen Report: Podcast: The Future Of Influencer Marketing Is Influencer Relations

The podcast of industry publication Demand Gen recently had on Brian Solis as a featured guest, discussing the past and future of influencer relationships.

Excerpt:

“Trust in companies, brands and executives plummets every year, but trust in peers or people ‘like me’ is always at the top,” said Solis. “At the end of the day, that’s what [influencers are] about … I think it is an underappreciated strategy in the marketing arsenal.”

Listen to the podcast at demandgenreport.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Newsletter



Stay Connected
Instagram
Twitter