The podcast of industry publication Demand Gen recently had on Brian Solis as a featured guest, discussing the past and future of influencer relationships.
Excerpt:
“Trust in companies, brands and executives plummets every year, but trust in peers or people ‘like me’ is always at the top,” said Solis. “At the end of the day, that’s what [influencers are] about … I think it is an underappreciated strategy in the marketing arsenal.”
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