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Inventiva – Online marketplaces must go beyond sales to experiences

A recent article by Inventiva looked to Brian Solis to discuss the needed evolution of a more complete ecommerce experience in marketplaces, in order to remain competitive with the consumers and the merchants that they serve.

Excerpt: That’s the sweeping conclusion of a new report called “The State (and Future) of Digital Marketplaces,” produced by Altimeter principal analyst Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.

“It’s an economy with experience as a service,” Solis said. “That facilitating of transactions just isn’t going to be enough for the success of marketplace anymore.”

Read the entire article here:

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