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Brian Solis Is Mentioned In A Forbes Article on the ROBO (Research Online, Buy Offline) Economy


Solis received a mention in a Forbes article by contributor Jia Wertz entitled, “Authentic Salesmanship Is Key to Success in the Research Online, Buy Offline (ROBO) Economy. The ROBO economy is a trend in consumer purchasing behavior where they research online reviews prior to making any in-store purchases. 56% of online shoppers read online reviews before buying.

Towards the end of a section of the article called “Access to Information,” Wertz writes, “Swiping or tapping to the nearest competitor is easy, and according to analyst Brian Solis, if customers encounter obstacles on a mobile site, they will switch to an app to gain easier navigation, a more efficient way to purchase, or to save checkout time.”

Read the entire article here:



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