Studying the impact of innovation on business and society

Social Media is About Sociology and Psychology Not Technology

An important reminder…

Social media is about sociology and psychology, not technology.

Original quote circa 2007.

I’ve remixed it over the years to include anthropology and other social sciences.  The original idea is what helped to formalize my work into what would eventually become “digital anthropology.”

The statement was true then and perhaps, truer now.

Source: Google

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