Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out, which is now available.
It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can you actually break out of the pack and get noticed for the quality of your ideas?
The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level.
While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produce The Digital Marketing Show.
In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences.
Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits.
Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future.
If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher.
Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love.
TL;DR Summary: Apple Watch will make work easier and more impactful. Through a constrained interface, powerful one-tap actions, and intimate data it will collect, people will be better at their jobs and form new bonds with coworkers previously not possible.
Facebook Messenger Becomes a Platform
Following F8, Facebook’s semi-annual developer conference in 2014, I suggested that Facebook was evolving from a social network into a bona fide social ecosystem. In 2015, we can see that Facebook is thinking beyond the unbundling of its popular features but also turning them into independent and connected platforms. Following this year’s F8, Facebook introduced new features for payments within Messenger as well as opening direct lines of communication between users and businesses. Additionally, Facebook opened Messenger to developers to help augment and enhance the user experience and capabilities.
Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing. Yet, they’re frozen in the past, undermining the future simply because they do not know what to do and how. After all that is known, it is the unknown and the fear of venturing into the unfamiliar that becomes paralyzing.
Experience is becoming more important than the product itself.
What is experience?
It’s not a thing, it’s everything. It’s an embrace and an emotional ecosystem that requires purpose, thoughtfulness and mastery. More so, experience requires architecture and a supporting ecosystem to deliver more than features, utility or capability. And, it starts here: <3
We must flip our everyday approach from brand-centricity to customer-centricity. Think beyond budgets, approvals and technology and creativity for the sake of technology and creativity. That’s what everybody else does.
The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale.
Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination
The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case.
Twitter Partners with Foursquare
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.