What’s the Future of Business?
Where Business Meets Design…
What’s the Future of Business explores in a fun, visual and insight way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.
What’s the Future of Business also takes readers on an uplifting “hero’s journey” to help them bring about change from the inside out. The end result demonstrates how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.
The End of Business as Usual
The End of Business As Usual examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
This book will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture.
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:
- Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust
- Participate in the unique culture of each available social media platform to engage your customers
- Establish an organizational structure that constantly targets the next new media trend
- Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
- Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process
There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!
Now revised and updated!
Putting the Public Back in Public Relations
As the New York Times recently documented in its article, “Spinning the Web: PR in Silicon Valley,” the industry is, at the very least, in a state of disarray, mired in a global branding crisis. Up until now, PR was without a crisis communications team to anything about it.
A new book offers help and hope. And, it’s not just for PR and communications professionals. This book documents the socialization of the Web, marketing, service, and product development and promises to help anyone responsible for creating, managing, and steering the brand on behalf of any company.
Putting the Public in Public Relations is written for the those facing the new intersection of all that is literally “Public Relations” including PR, customer service, brand managers, advertising, social media, community management, media and journalism, marketing, teachers and students, content publishers, and everyone in between.
PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting messages to audiences through intermediaries such as media and bloggers.
What we’ve learned and what we know are quickly fading into irrelevance and obscurity. Reporters and analysts are now sharing the stage with a new generation of influencers…YOU!
In addition to a still relevant process of media relations, we now need to expand our scope of participation and outreach by also identifying, understanding, and engaging the everyday people who have defined a powerful and democratized online platform for creating and distributing information, insight, and opinions – effectively gaining authority in the process.
Public Relations can now participate in the online conversations that define our markets.. This is a new era of influence and in order to engage, we have to rewire our DNA to stop marketing “at” audiences in order to genuinely and intelligently humanize our story to connect with real people and the online communities they inhabit.
Putting the Public Back in Public Relations is a crucial guidebook for helping brands navigate the social economy, while enhancing your career and future in the process.
This book will help businesses forge meaningful relationships with the traditional and new influentials in order to cultivate a loyal and hyper-connected community of advocates.
Now Is Gone
Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.
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