Tech PR War Stories and The Social Media Manifesto

This week, I joined the Tech PR War Stories podcast with David Strom and Paul Gillin to discuss my recent article, The Future of Communications – A Manifesto for Integrating Social Media into Marketing Manifesto.

While many discuss the need to engage, or review the benefits and disadvantages of social media, I’m focusing my efforts on the specifics of conversational tools and the sociology of transparent engagement to help those who want to learn how to participate instead of market.

This week David and Paul talk to Brian Solis, a PR executive who has been writing the PR 2.0 blog here and author of a social media manifesto that nicely pulls these technologies together. We spoke about ways that PR pros can get smarter about using the new media tools, how the role of listening has become more important, and ways that comments can help drive blog and Web site traffic. How do you teach old PR dogs the new Web 2.0 tricks?

Download the podcast here. (15:05)



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo