I participated in the PR Do’s and Don’t’s session at Blogworld Expo in Las Vegas. I have to say that this was one of the smartest panels I’ve had the opportnity to join in a while. Everyone just got it!
The number one takeaway from the session is that PR needs to remember that whether dealing with reporters or bloggers, it’s all about people, relationships, and adding value. And at the end of the day, Public Relations is the responsibility of everyone in the company and we all need to be reminded of that. Employees represent the brand in almost everything they do, while media relations, investor relations, and analyst relations are specialized and dedicated roles.
We also can’t forget the media and blogger relations should never be about pitching, messages, or audiences. It’s about participating, engaging in conversations, and more importantly, knowing what they hell you’re talking about and why it matters to those you’re trying to reach.
Sue Bohle, Bohle Group