Blogworld Expo – PR Do’s and Don’t's

I participated in the PR Do’s and Don’t's session at Blogworld Expo in Las Vegas. I have to say that this was one of the smartest panels I’ve had the opportnity to join in a while. Everyone just got it!

The number one takeaway from the session is that PR needs to remember that whether dealing with reporters or bloggers, it’s all about people, relationships, and adding value. And at the end of the day, Public Relations is the responsibility of everyone in the company and we all need to be reminded of that. Employees represent the brand in almost everything they do, while media relations, investor relations, and analyst relations are specialized and dedicated roles.

We also can’t forget the media and blogger relations should never be about pitching, messages, or audiences. It’s about participating, engaging in conversations, and more importantly, knowing what they hell you’re talking about and why it matters to those you’re trying to reach.

Sue Bohle, Bohle Group

Brian Solis, PR 2.0 and
Jennifer Cisney, Kodak
Joe Beaulaurier, PRWeb
John Earnhardt, Cisco
Mike Prosceno, SAP
Henry Copeland, Blogads

Jeremy Pepper and Rachel Luxemburg post great summaries of the event.

Thanks to Rick Calvert of Blogworld Expo for the invitation and for putting on a great show. And also huge thanks to Maggie Fox for taking the pictures!

Connect with me on Twitter, Jaiku, Pownce or Facebook.

  • jbeaul

    I shall take this opportunity to quit being a lurker! It was a pleasure to join you on this panel. I agree, it was a bunch of smart folks that get ‘it’ and are passionate. How I got to join up such a great group is beyond me.

  • maggiefox

    Hey Brian – my pleasure, sorry that more of them didn’t turn out (I’m not much of a photographer, sadly ;-)


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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