Learn, Discuss, Debate The Social Media Press Release Live on March 4, 2008

There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing, and hosting news and ensuing conversations.

Vocus and The Society for New Communications Research will host a free webinar offering marketing and public relations professionals advice on adapting the press release to meet the evolving needs of traditional and online media.

Titled “The Evolving Social Media Release,” the webinar will be held on Tuesday, March 4, 2008 at 2:00 pm ET. To register for the webinar, click here.

According to the official press release, yes there’s a Social Media Release version as well, “The webinar will feature leading social media experts Brian Solis, a SNCR fellow and Chris Heuer as well as experts from top newswires for an open and objective discussion into the Social Media Release. The panelists will examine and debate which elements are most important in the Social Media Release and why, the potential evolution of the Social Media Release as well as the new editorial standards and distribution channels that support this new press release.”

Speakers:


Chris Heuer, Partner for The Conversation Group and Social Media Club Founder


Brian Solis, Principal at FutureWorks PR, Blogger at PR 2.0, Social Media Club Co-Founder


Monika Maeckle, VP, New Media for Business Wire


Thom Brodeur, SVP, Global Strategy and Development for Market Wire

Moderator:

- PRWeb’s Jiyan Wei

So, which format of the SMR will ultimately prevail?

I’m not sure there has to be one way to do any release, whether social or traditional. The discussion, as of right now, only helps improve the foundation for ALL forms of press releases.

Perhaps it’s simply suum cuique, to each his own.

Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, or Facebook.

Share
  • Shannon Nelson

    Brian, I have to admit, when I got that invite from Vocus in my inbox, the whole reason I signed up was because of you as speaker. I’m intrigued to hear what you have to say about it.

    I’m a big fan of social networking, but I wonder how a social media press release is different from a typical press release. Is it more conversational? Does it render a better ROI? I would think that possibly even the audience reach would be different than say a release on PR Newswire, etc.

    Oh–and besides now following you on Twitter, I’ve added you to my blogroll.

  • Julie, writer Surefirewealth.com

    Events like this should not be passed up. It’s an opportunity to learn and to hear what other people have to say. It’s a pool of like-minded individuals and creates an atmosphere for sharing insights with one another. This is one learning environment that is sure to thrive since the issue is one that evokes a lot of reactions from people.

  • Victoria

    Sadly, despite being registered, I had a last-minute conflict and couldn’t attend the live webcast. I didn’t receive an email with an on-demand option following the event – do you know if one is available for those of us who couldn’t make it?

  • Brian Solis

    UPDATE: Audio and slides from the Webinar are here: http://tinyurl.com/ytrbns

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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