Guess How Many Tweets Fly Across Twitter Each Day


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1 million, 5 million, 10 million…?

If you guessed 10 million, you weren’t even half right.

According to new data from Pingdom, Twitter users are averaging 27.3 million tweets per day with an annual run rate of 10 billion tweets. Just last month, Caroline McCarthy of CNET reported that the 5 billionth tweet posted.

Pingdom’s report highlights the pattern of tweets, which appear to spike during waking hours in the U.S. However, it’s important to note here that Comscore data shows that half of Twitter’s users reside outside of the U.S. As such, Pingdom’s data could suggest that tweets published in the morning here (EST) could actually also reflect the afternoon and early evening activity in Europe and other parts of the world.

This pattern of behavior was documented over three weeks between October 21st and November 11th. While 27 million tweets represents a massive scale, it is comparable to the number of times Yahoo Mail and IM users update their status each month.  To put this comparison into perspective however, Yahoo has at least five times as many users.

When we look at the average number of tweets per hour, Pingdom estimates that they are currently fluctuating between 567, 000 and 1.8 million per hour.

Even though the industry is theorizing why visitors to Twitter.com is down, it appears that existing users are only increasing their levels of engagement, posting, and interaction.

According to Twitter co-founder Evan Williams, stay tuned for a series of announcements that will revitalize Twitter.com and its appeal to new users.

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  • http://www.carltonprmarketing.com/blog Bobbie Carlton

    Why is Tweeting down? Here are the top 5 answers answers — no charge for the extra sarcasm:
    1) People are actually getting some work done. 2) Unemployment rate has stabilized and so fewer people tweeting that they just lost their job. 3) So-and-so (insert your favorite prolific Twitterer here) has H1N1. 4) People are getting ready for the holiday season by dieting and so fewer “I just had a ham sandwich” tweets. 5) #journchat overrun by PR people so journalists are boycotting it.

    • http://www.briansolis.com briansolis

      Bobbie….brilliant!

  • http://www.mercermarketing.com/ Jason

    Correct me if I'm wrong, but I've heard that nearly 90% of tweets are just spam. Have you heard this?

  • http://www.briansolis.com briansolis

    That's a great question. I know that the number is high, but not sure it's in the 90 percentile. I have heard that data shows 90% of tweets are published by 10% of users. I have yet to validate that number.

  • http://BestSellerAuthors.com/blog Warren Whitlock

    Numbers don't show how many people are actually using Twitter to carry on a conversation.

    As we learn to use Twitter, we spend lest time gawking the web site and just put it into our daily routines. Geoffrey Moore's Chasm comes to mind.. suggesting that we are still at the beginning of the acceptance curve.

    SMS is 3 trillion messages a year and growing. The revolution has a long way to go.

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  • Mandibles

    I think 'the industry' might be trying to hard if they're scrambling to find out why visitors to Twitter are down. To me it seems pretty obvious (if completely lacking data to back it up) that the people who tried Twitter and enjoy it are continuing to embrace it, while the people who gave it a shot and found that it just wasn't for them have reached the point where they move on.

    It happens with every new social networking tool. People will sign up, try it, it gets good press, people make their friends try it…it's a huge and bountiful cycle of people just trying something. After awhile the dust starts to settle and people make their choice to stay or go. They just have to hope that users don't continue to leave, lest they become MySpace Part 2.

  • Mandibles

    I think 'the industry' might be trying to hard if they're scrambling to find out why visitors to Twitter are down. To me it seems pretty obvious (if completely lacking data to back it up) that the people who tried Twitter and enjoy it are continuing to embrace it, while the people who gave it a shot and found that it just wasn't for them have reached the point where they move on.

    It happens with every new social networking tool. People will sign up, try it, it gets good press, people make their friends try it…it's a huge and bountiful cycle of people just trying something. After awhile the dust starts to settle and people make their choice to stay or go. They just have to hope that users don't continue to leave, lest they become MySpace Part 2.

  • jessiedb

    Tweeting is down most likely because people are not quite sure how Twitter works and maybe because they are not sure the point of it. People are also really busy these days and adding a new type of social networking in their lives can be distracting and time consuming. The people who know Twitter are the people who are continuing to tweet and show an interest in this social medium.

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  • http://twitter.com/Jericles Jeremy Fischer

    First, Bobbie that is freaking hilarious. And only partly untrue. Second, I think that the interesting thing about this post was the last statements. “Even though the industry is theorizing why visitors to Twitter.com is down, it appears that existing users are only increasing their levels of engagement, posting, and interaction.”

    Stop theorizing why visitors are down, concentrate on what the user who are there are saying. It's the content, not the amount, where the true value to communication lies.

  • anushka

    Twitter is very good social networking site. I use it.

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  • Sally0419

    Is this a U.S. statistic or is it global? I think it's U.S. only. Does anyone have numbers that reflect global tweets, country by country?

  • christinesierra

    Would it be safe to say, possibly, Twitter has found it's first, solid community of users? As new communities are built out then perhaps visitors will return, but for now a healthy dialogue among those who have built it into their daily script is probably better than a series of new visitors who will abandon it eventually.

    • http://www.sunjewelry.com/engagement-rings.html Engagement Rings

      Agreed with christinesierra. Twitter can spread very fast.

  • Rachel h

    It's not surprising that there are 27.3 million tweets per day. The majority of people that tweet have followers who want to know what that person is doing on a daily basis. A reason why tweets are decreasing right is contributed towards people getting ready for Thanksgiving. The week prior to Thanksgiving is a hectic week for people in the workforce. People put their time and energy towards work and limit themselves on social networking web sites such as Twitter. After Thanksgiving the Christmas season will begin and tweets will rise to median if not more.

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  • http://www.facebookster.com/ Facebook Applications

    This is a great post. Really people on twitter are tweeting alot.

  • http://www.facebookster.com/ Facebook Applications

    This is a great post. Really people on twitter are tweeting alot.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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