(R)evolution: Scott Monty Steers Ford to Social Relevance

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. Today we journey to Las Vegas where we shot on location at the House of Blues Foundation Room during Blogworld Expo. My first guest in a three-part series is my good friend Scott Monty, head of Social Media at Ford.

In episode 7, Scott Monty and I discuss how Ford is placing social media in the passenger’s seat and driving its business and story directly to the consumers. We review important topics facing brands and brand representatives today and the idea of the brand “you” and the brand you represent. Monty also reveals the strategy and intentions of the Explorer “Reveal” campaign and how connecting with consumers on an emotional level was instrumental to its success in social media. Scott also introduces us to the company’s ambitious Focus Rally America initiative to bring the world of reality TV to the social Web in order to launch the 2012 Ford Focus online and in the real world.


Andrew Landini, Producer
Adam Eckenfelder, Audio Tech/Re-Recording Mixing

Past Episodes:

One: Empowered with Josh Bernoff
Two: Silicon Valley vs. The World with Sarah Lacy
Three: Rick Bakas of St. Supery Winery on Social Media, Wine and Community
Four: Charlene Li on Open Leadership
Five: Michael Fertik on Privacy and Social Networks
Six: Philip Kaplan on Social Commerce and Influence

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo