Studying the impact of innovation on business and society

Guy Kawasaki on the Art of Enchantment

Guy Kawasaki is nothing less than enchanting. His vision and experience come to life through an inspired art of storytelling that is, well, inspiring. Guy possesses a truly unique and special talent to captivate your heart, mind, and attention.

I first followed Guy when he was chief evangelist at Apple. He introduced businesses to an entirely new art form marketing through engagement and empowerment. Over the years, I’ve also followed his work in Silicon Valley spanning from to Alltop as well as pored over every book he’s written. I’m proud to call Guy Kawasaki a personal friend and I’m excited to share with you the latest episode of Revolution.

Guy stopped by the studio to discuss the release of his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s a lively discussion that takes us on a journey that focuses on the importance of engagement, enchantment, and delivering “magical experiences.”

Season 2 – Episode 3

Filmed at Current TV studios in San Francisco

Season Two:
S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media

Watch Season One on YouTube

Connect with Brian Solis on Twitter, LinkedIn, Facebook

16 COMMENTS ON THIS POST To “Guy Kawasaki on the Art of Enchantment”

  1. iconic88 says:

    Great video guys!! Thank you for sharing.

    This content is as good as Tortilla Espanola 😉


  2. Chmatejeff says:

    Love it! You should get more authors on, there is no real video podcasts for authors. And starting with bloggers is good but I’d also widen the net to include authors who blog about something other than pure tech. Tim Ferris – body, Gary V -wine, John Konrad -exploding oil rigs… are all bloggers who come to mind who built themselves up in their fields before moving online.

    It would certainly be a new and interesting angle.

  3. Anonymous says:

    excellent and enchanting 🙂

  4. What happens when the experience changes? Maybe the “bean counters” got to my favorite airline (from Florida to NY)…or they got too fascinated with the ROI. Does enchantment go out the window?

  5. Pedro Lelis says:

    Pretty good interview.

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the Newsletter

Sign up for the newsletter.

Stay Connected