The Top 10 Marketing Sites for Social Media Marketing Trends

Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one…

The Top Marketing Sites for Social Media Marketing Trends

We asked participants to share their favorite sites, blogs, and newsletters for learning the latest about social media marketing trends.

1. Mashable earned the top spot with 82%
2. Techcrunch followed with 61%
3. AdAge earned the third spot with 54%
4. emarketer – 44%
5. Brandweek – 36%
6. MarketingProfs – 27%
7. SmartBrief for Social Media – 26%
8. Altimeter Group – 26%
9. MarketingSherpa – 21%
10 ClickZ – 20%

We also asked survey respondents about the role they play within their organization. The titles reflect the state of social media within business and the importance executives place in information related to new technology and trends.

Corporate Marketing Managers represented the largest group of individual respondents with 16%, but a three-way tie followed closely behind with participants representing Corporate Presidents/CEO’s/Principals, Directors of Marketing, and Agency Presidents/CEOs/Principals.

What do you think? What are your favorite resources for social media?

Stay tuned for the report on Social Advertising next week! To read our first report, please follow the link: “Brands Pursue the Social Consumer.”

About Pivot

The Pivot Conference is designed for brands and their agencies and will take place October 17th and 18th in New York. This year’s theme focuses on an important shift in marketing as brands respond to “The Rise of the Social Consumer.”

If you’d like to join us, you can register here. Please use SOLISVIP for a special 20% discount. Contact Mike Edelhart at medelhart@pivotcon.com to inquire about sponsorships.

Connect with Brian Solis on Twitter, LinkedIn, Facebook, Google+


___
The New ENGAGE!: If you’re looking to FIND answers in social media and not short cuts, consider either the Deluxe or Paperback edition

Image Credit: Shutterstock

Share
  • Anonymous

    I am based in the UK, I find Econsultancy and Smart Digital Insights good.

    • http://www.briansolis.com briansolis

      Indeed. Good call!

    • http://twitter.com/DaveChaffey Dr. Dave Chaffey

      Hi Genial Joe! Thanks for the shout out to http://www.smartinsights.com and http://www.econsultancy.com in the UK. At SmartInsights we aim to filter, so just to take the “actionable insights” from this top 10 that really matter – for marketers who don’t have time to scan everything on Mashable! 

      I also +1 http://www.socialmediaexaminer.com – for great practical advice and insights.

    • panos

      very nice article

  • http://sleepyblogger.com Robyn Tippins

    MediaBistro?  I love their social times blog.

    • http://www.briansolis.com briansolis

      Hey Robyn. Good one. Keep em coming!

  • Pingback: The Top 10 Marketing Sites for Social Media Marketing Trends via @BrianSolis | MarketingHits.com

  • Pingback: The Top 10 Marketing Sites for Social Media Marketing Trends Brian Solis « Cyberqueen VA Solutions

  • http://brandyousocial.com Karl Sly

    Social Media Examiner, has some amazing content. That’s one of my favorite go to sources.

    • http://www.briansolis.com briansolis

      Karl, yep! Good add!

    • David Doolin

      Definitely! Michael Stelzner is really doing a great job over there.  What I like best about Social Media Examiner is almost everything is “roll-up-your-sleeves” practical “do-it-right-now” kind of advice. 

  • http://social-cycle.com/ Will

    Lee Odden at TopRank Blog always has some useful insights – and a broad spectrum of topics too.

    • http://sleepyblogger.com Robyn Tippins

      Agree!

    • http://www.briansolis.com/ briansolis

       Robyn!!! :)

    • http://www.facebook.com/profile.php?id=100001908060728 Shraddha Patel

      i agree

  • Pingback: Google Alert – social media marketing | Relativity Internet and Social Media Marketing Blog

  • Pingback: links for 2011-07-22 « Brain Music – Gadgets, Neuroscience & More

  • Pingback: Social Media Marketing Trends To Watch | Surefire Social Socializer

  • http://twitter.com/tayloramiles Taylor Miles

    Seriously? Emarketer does not have any obvious links to facebook, twitter, linkedin?  

  • Murad Egen

    Uruguay vs Paraguay live Final Match in espn hd tv Copa America 2011

  • http://homeremediesmd.com Home Remedies MD

    I think that AllFacebook should be on this list

  • http://crowdbooster.com/ Ricky Yean

    SocialFresh, OneForty, and Convince & Convert are three other sources that come to mind =). 

    • http://hostingcouponscode.net/ Hosting Coupon Codes

      I think so. :)

  • Craig Peters

    +1 for Social Media Examiner … also, the Anti Social Media can be snarky, but there’s always a core of practical reality at the center of each post

  • http://easy-lifestyles.blogspot.com/ Easy Lifestyles

    Great post thanks

  • http://businessmindhacks.com AlexSchleber

    Mashable = Walmart of Tech/SM blogs. Maybe 1 in 10 posts are useful.

    • Sharon Zaugh

      Definitely agree Alex! My own (slightly snarky) comparison:

      Mashable = USA Today (or maybe US Weekly), TechCrunch = The New Yorker
      or NY Times (both pretentious as are all things New York), AdAge =
      Women’s Wear Daily (not as interesting if you aren’t any industry
      insider)

    • http://businessmindhacks.com AlexSchleber

      Yep. Are you on G+ yet?

  • http://worldvillage.com/cheap-engagement-rings-under-200 stephensc

    Mashable is in my bookmark. When I am boring, I read it and find some tips, news for update the latest technology. +1 for Mashable

  • http://www.seo-smo.net/ SEO News

    Great efforts. From the list above, mashable is on the top. 

  • Pingback: Who’s who of social media: where did the old guard go? | Mediatorr Digital Marketing

  • Pingback: Online Advertising Made Simple » Blog Archive » The Top 10 Marketing Sites for Social Media Marketing Trends - AdvertisingDay.com

  • Pingback: Where Are You Getting Your Social Media Info? | LOHAD - random rumblings on marketing and more

  • http://www.blogctech.com CommuniTech

    Great post, looks like I have a few new blogs to add to my reader!

  • http://www.blogctech.com CommuniTech

    Great post, looks like I have a few new blogs to add to my reader!

  • http://twitter.com/CAAdvertising C.A Advert Solutions

    I agree! Social Media Examiner all the way. There are many other sites (the ones listed included) that provide wonderful information, but as far as a first place to check–SME. Great content, and always on the ball about new stuff.

    -Lacey, SMM for C.A Advertising Solutions

  • Celese – easyeMerge

    This is not only a great resource, but it’s extremely accurate as well.  I read through at least one of these listed publications daily for my marketing research.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Digital Transformation - Checklist
  • Digital Transformation - The Team
  • Digital Transformation - Digital Customer Experience DCX
  • Digital Transformation - Vision and Leadership

ARCHIVE