Radian6 is one of the industry’s leading social media management platforms and was recently acquired by Salesforce. I was invited to join Salesforce at its recent Social Advisory Board meeting during its annual Dreamforce conference in San Francisco where I had an opportunity to sit down with Marcel LeBrun, SVP and GM of Salesforce Radian6.
As part of a special edition series of Revolution, Marcel and I discussed the evolution of monitoring and listening and the important role learning and intelligence will eventually play in the social enterprise. Shot in front of a live audience including brand managers from the likes of Disney, Livingsocial, P&G, Get Satisfaction, and VW, we address the need for businesses to not only react to conversations but also lead them.
Everyone recognizes the customer now has control, but did we ever have control of the brand?
Season 2 – Episode 7
S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 1 of 2
S2E7: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 2 of 2
Watch Season One on YouTube
Now on iTunes!