The Future of Media is Currently in Production

Broadcast journalism evolves with every new medium that emerges. Social media certainly opened the doors to new forms of content and distribution channels, but in the end, value, consistency and engagement separates those who find a long-term audience from those flail in obscurity. The market for relevant and compelling content is infinite, regardless of medium.

While traditional media learns to adapt, new visionaries arise to push the boundaries and possibilities of media and design fresh business models to support it. Such is true for my next guest on Revolution. Shira Lazar is not only a good friend, she’s also one of the practicing pioneers of new journalism.

Over the years, she’s produced and hosted a number of social programs including specials for the GRAMMY’s and the Oscars along with creating live news and talk show programs for CBS News. Lazar is now host and producer of WhatsTrending.com, an award winning live show that features notable guests, celebrities and business leaders with guests including Richard Branson, Robert Rodriguez, Forest Whitaker, Snoop Dogg, and Tony Hsieh.

Shira continues to challenge the status quo and it’s her tireless pursuit of what’s next that will earn her a place on the various screens of viewers for years to come, “You have to bring value to the viewer….bring broadcast quality content, but with the authenticity and interactivity of the social web.”

p.s. congratulations to the What’s Trending team on its Primetime Emmy nomination!

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The End of Business as Usual is officially here…

  

  

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  • Rick Eberhart

    “The market for relevant and compelling content is infinite, regardless of medium.”  Right on!
    It’s not the platform it’s the content! Great article and video.

    • http://www.briansolis.com/ briansolis

      Thank you Rick!

  • Anonymous

    Thanks to Social Media and people like you, Chris, Seth and others we have all become focused on the message (content) rather than the medium (aka: the tools).  The latter is only the facilitator.

    • http://www.briansolis.com/ briansolis

      Indeed!

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  • http://www.metropolitanmovers.org/ Timothy

    winning live show that features notable guests, celebrities and business
    leaders with guests including Richard Branson, Robert Rodriguez, Forest
    Whitaker, Snoop Dogg, and Tony Hsieh.

  • http://www.EasyBlogCoach.com/ Patty

    Great insights and interview.  It’s not just content, it’s relevant content!  This was a great way to start my day!

    • http://www.briansolis.com/ briansolis

      Cheers!

  • Sylvia

    Agreed, a good story/relevant content will always triumph.

    • http://www.briansolis.com/ briansolis

      :)

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    Robert Rodriguez, Forest Whitaker, Snoop Dogg, and Tony Hsieh.

  • http://www.newyorkcheaphotels.net/ Logan

    Agreed, a good story/relevant content will always triumph.

     

  • Anonymous

    Great video and extremely relevant!  I found it particularly helpful that the video stressed fact checking and how it further defines “professional” vs. “social”. As always, content is king. 

    • http://www.briansolis.com/ briansolis

      Thanks Justin!

  • http://californiahomesforsale.com/ Carlos

    The market for relevant and compelling content is infinite, regardless of medium.

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  • http://twitter.com/amlikethewind amlikethewind

    This content is really boring. 2 people talking to one another. It’s like watching daytime cable.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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