Why Brands are Becoming Publishers [video]

Is content still king?

According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.”

Welcome to the evolution of publishing, where storytelling, advertising, and technology intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving.

Federated Media is no stranger to the game. And, on this episode of Revolution, Deanna Brown explores the state and future of brand publishing, content marketing and monetization models, and most importantly, what it takes to engage with connected consumers. As Deanna so rightly observes, this is no longer about eyeballs and impressions, but instead about premium offerings and meaningful engagement. For brands to find success in new media, she believes that brands must look beyond traditional marketing and tell great stories without pushing messages. If businesses can be transparent, be authentic—in the right context—the brand and the brand story can be conversational and influential.

To learn more about how the company continues to innovate in the field of conversational marketing, check out this blog post.

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The End of Business as Usual is officially here…





Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo