Why Brands are Becoming Publishers [video]

Is content still king?

According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.”

Welcome to the evolution of publishing, where storytelling, advertising, and technology intersect. By having unhindered access to social and mobile media platforms, brands are experimenting with paid, owned, and earned media to reach connected consumers in their channels of relevance. As brands dabble in publishing, traditional marketing and advertising networks are also evolving.

Federated Media is no stranger to the game. And, on this episode of Revolution, Deanna Brown explores the state and future of brand publishing, content marketing and monetization models, and most importantly, what it takes to engage with connected consumers. As Deanna so rightly observes, this is no longer about eyeballs and impressions, but instead about premium offerings and meaningful engagement. For brands to find success in new media, she believes that brands must look beyond traditional marketing and tell great stories without pushing messages. If businesses can be transparent, be authentic—in the right context—the brand and the brand story can be conversational and influential.

To learn more about how the company continues to innovate in the field of conversational marketing, check out this blog post.

Subscribe to Revolution on Youtube or iTunes and connect with me: Twitter | LinkedIn | Facebook | Google+

The End of Business as Usual is officially here…

  

  

Share

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Brian Solis Le Web 2013
  • Creativity ≠ Disruption
  • A Good Friday sunset...Maui style.
  • A gorgeous view from the @grandwailea #maui

ARCHIVE