Social Slacktivism: How to use social media to promote human rights and social justice

There’s been many debates as to whether or not social media promotes activism or whether or not it’s actually fostering a lazy form of participation. Retweets and Likes don’t bring about change. While I believe social media is a strong platform for raising awareness, the relationship between cause and effect is defined by action regardless of medium.

Non-profits today are competing for attention just like everybody else. These days, social organizations are competing just the same with brands and entertainment for the finite attention, time, and investment of the communities they rely on for survival and for bringing about change. As a result, the traditional charity model is no longer enough. Social causes need to #adaptordie.

On this episode of Revolution, David Batstone, co-founder and president of NotforSale and Professor of University of San Francisco joins us to share his story and his vision for the future of causes and philanthropy. More importantly, his ideas and experiences will help any organization compete in today’s connected economy.

Not For Sale is leading the movement to end modern slavery and human trafficking. At the time of this interview Not For Sale and launched a joint drive to fund REBBL, a beverage company that will use existing consumer purchases (like beverages at the grocery store) towards fighting slavery. REBBL will create jobs for former and at-risk slaves in high-trafficked communities and fund additional projects to change the world–literally–for the better.

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The End of Business as Usual is officially here…



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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