Announcing my next book: What’s the Future of Business?

It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. The book debut at SXSW on March 8th and will be officially available in stores on March 11th.

What’s the Future of Business is not a question. It’s an answer.

This new book continues where my last book, The End of Business as Usual, left off.  What’s the Future of Business focuses on the importance of experience design. It explores the evolving landscape of new consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.

What’s the Future also takes readers on an uplifting “hero’s journey” to help them bring about change from the inside out. The end result demonstrates how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.

Here’s the exciting part…

The book is also an experience in of itself. It’s a visually rich, four-color journey…think digital app but in an analog format.

To bring the experience to life, I reached out to my friends at Mekanism, a well-known creative agency in SF and NY. Additionally, acclaimed artist (and also a good friend) Hugh Macleod (@gapingvoid) joined the team to add a witty and personalized touch to each chapter.

The result is, well, something I hope you will find engaging, entertaining and also useful.



  • Mohammed Al-Taee, PMP

    I didn’t read “The End of Business as Usual”, still can go for this one?

    • briansolis

      I would go EOB first and then this one…think of them in 2 parts.

  • Wouter Kleinsman

    Great work @briansolis:disqus ! Can’t wait to read your new book! A signed version also available? 😉

    • briansolis

      Hello Wouter, a signed copy is always available…it’s just whether or not I can deliver it in person. :)

    • Wiley Business Books

      Wouter – if you email your address, we’ll work on having signed bookplates by Brian sent out to those that have bought the book.

    • Wouter Kleinsman

      Ic what you mean @briansolis:disqus :-) Let me know when you are close to The Netherlands again 😉

    • briansolis

      I will. Nothing on the horizon now…but we’ll have to talk to J-P again!

    • Wouter Kleinsman

      Sounds like a plan Brian! How about Paris or London?

  • Maria Queirós

    Can’t wait to read your new book! As Wouter Kleinsman suggested, a signed version it woul be great!

    • briansolis

      Wonderful Maria. Thank you! I would love to find a way to get you a signed version.

    • Wiley Business Books

      Maria – if you email your address, we’ll work on having signed bookplates by Brian sent out to those that have bought the book.

    • Maria Queirós

      Dear Brian!
      Thank you very much. Besides being so smart, you are also a very nice person. I
      wish you all the best.

    • briansolis

      Thank you Maria for this lovely comment. :)

  • Dave Crenshaw

    Congrats on your upcoming book, Brian! Looking forward to reading it.

    • briansolis

      Thanks Dave. Would love to see what you think.

  • JEBworks

    I’ll have to step on the gas. You write ’em faster than I get around reading ’em!

    • briansolis

      Too funny! But I won’t let you off that easy! You’ll find this one to be a pleasantly quicker read than the others! 😉

    • JEBworks

      I’ll take your word on it. Will let you know if I don’t agree 😉

    • briansolis


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  • Emre GULDAS

    Very nice promotion video about this book.Congratulations ! Absolutely, I ‘ll read this book ..

    • briansolis

      Thank you!

  • Darren

    Great book, great references and i am using “Gen C” in many discussions. Thanks @briansolis:disqus “Rather than looking at people and the experiences we want them to have, business tend to look at new technology as the crux of engagement (2X)

    • briansolis

      Thank you Darren!

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



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  • Brian Solis, Future of Business Forum, Oslo