- March 19, 2013
- 16 Comments
It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences (www.wtfbusiness.com). You can get it now at Amazon, B&N, iTunes. It’s also available for Nook and Kindle.
It’s been a long journey to this point. Following my last book, The End of Business as Usual, I set out to answer an important question, if this is the end of business as usual, then what‟s next and what do we do about it?
The book explores in a fun, visual and insight way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.
What’s the Future of Business also takes readers on an uplifting “hero’s journey” to help them bring about change from the inside out. The end result demonstrates how experience design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.
WTF is the Experience: Where Business Meets Design
With the new book, I also set out to try something new with the very traditional model of book publishing. My goal was to make the book an experience and as such, we took a creative approach to living up to the book‟s tagline, “changing the way businesses create experiences.” It‟s designed to be immersive…think of it as an analog app.
The design is striking and also features a neat slider that guides readers through each chapter. First, the book is printed in 4 color and is square in shape, similar to that of a coffee table book. It was designed in partnership Mekanism (the team behind the popular Pepsi/Beyonce ad during Super Bowl 2013. Every chapter also features original artwork based on key themes within each by renown artist Hugh MacLeod (@gapingvoid) of Social Object Factory.
See for yourself…
Image Credit: Steven Gadecki