Huffington Post Explores The New Rules of Advertising, Marketing and PR with Brian Solis

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Scott Steinberg interviewed Brian Solis for his column in Huffington Post to discuss “The New Rules of Advertising, Marketing, and PR.

In an age of constant change and connectivity, everything has changed for working professionals, brands and businesses. Regardless of your chosen industry or field of expertise, famed social media expert and Altimeter Group analyst Brian Solis proposes a better approach to navigating these increasingly choppy and uncertain waters in his new book What’s the Future of Business? Outlining what it takes to lead in tomorrow’s commercial world, and create better strategies for connecting with and engaging consumers, the volume reminds organizations of every size and scope that success comes when we focus on the customer experience as much as the tools (specific technology, trends, etc.) we use to provide it. In the following interview, Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

Read the full interview here.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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