Huffington Post Explores The New Rules of Advertising, Marketing and PR with Brian Solis

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Scott Steinberg interviewed Brian Solis for his column in Huffington Post to discuss “The New Rules of Advertising, Marketing, and PR.

In an age of constant change and connectivity, everything has changed for working professionals, brands and businesses. Regardless of your chosen industry or field of expertise, famed social media expert and Altimeter Group analyst Brian Solis proposes a better approach to navigating these increasingly choppy and uncertain waters in his new book What’s the Future of Business? Outlining what it takes to lead in tomorrow’s commercial world, and create better strategies for connecting with and engaging consumers, the volume reminds organizations of every size and scope that success comes when we focus on the customer experience as much as the tools (specific technology, trends, etc.) we use to provide it. In the following interview, Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

Read the full interview here.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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