Brian Solis and Altimeter Group Publish New Research on Enterprise Digital Transformation

Brian Solis, principal analyst at Altimeter Group, released brand new research that explores the impact of disruptive technology on consumer behavior and in turn how businesses are adapting market and technology strategies as a result. This research represents a significant advancement in focus for Brian Solis and Altimeter Group, expanding coverage from Social Business evolution and strategy to look more holistically at the bigger movement of Digital Transformation.

The new report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences” is now available for immediate download. Between 2013-2014, Altimeter conducted a series of in-depth interviews with digital strategists and executives at some of the world’s leading brands. Brian Solis along with Jaimy Szymanski  explored how new customer behavior along with the relentless onslaught of disruptive technology is influencing how organizations evolve. The future of business takes leadership not just management. In this new report, Altimeter gives business leaders the insight and confidence to transform their companies in the face of disruption.

Download the report here.

Additional Industry Resources: Technology Should Not Lead Digital Transformation

Inc (Disney Institute): Digital Transformation and the Digital Customer Experience

MarketWatch: The consumer revolution will be digitized

Forbes: 10 Concrete Steps To Take On The Road To Digital Transformation: A Checklist

Marketing: 7 key take-aways from Brian Solis’ report on digital transformation

Brand Innovators:  Digital Transformation: Our Place in the Ecosystem

Wired: Digital Darwinism: How Disruptive Technology Is Changing Business for Good

The Next Web: Digital disruption is changing business, but technology isn’t the only answer

LinkedIn’s Pulse: Defining Digital Transformation: Through the Looking Glass of Customer Experience

One Size Fits One: On Digital Transformation in Business #Infographie – Brian Solis à propos de la Transformation Digitale

FOX: Digital Transformation Is Making Businesses More Human

VentureBeat: Digital disruption is forcing businesses to change how business is done

Vocus: Future Proof the Customer Experience: Tips from Brian Solis



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo