Brian Solis Writes the Foreword for New Text Book on the Ethical Practice of Social Media in Public Relations


A new text book edited by two Penn State faculty members offers insights for pubic relations practitioners, scholars and students on issues such as transparency, company social media policies, corporate social responsibility and ethical frameworks for social media communication.

The book Ethical Practice of Social Media in Public Relations (2014, Routledge) has 15 chapters — all written by communications scholars from around the world. The editors are Marcia W. DiStaso, an assistant professor in the Department of Advertising/Public Relations, and Denise Sevick Bortree, an associate professor in the Department of Advertising/Public Relations. Both are senior research fellows in the Arthur W. Page Center for Integrity in Public Communication, a research unit housed in the College of Communications that provided support for the project.

The book features a foreword by Brian Solis, digital analyst, anthropologist and futurist, who studies the effects of emerging technology on business, marketing and culture. It is titled “Social Media is Lost Without a Social Compass.”

Read more on the Ethical Practice of Social Media in Public Relations here.

  • Marcia DiStaso

    Thank you for writing the foreword, Brian! It provides a wonderful overview of ethics and social media and is a great way to start the book!

    • briansolis

      Thank you Marcia. It’s a wonderful, and needed, book. I will also be writing a post on it.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • Inspire Change by Brian Solis
  • New Research on Innovation Centers
  • To whom it may concern by Brian Solis
  • Brian Solis LikeMinds, London