Brian Solis Writes the Foreword for New Text Book on the Ethical Practice of Social Media in Public Relations


A new text book edited by two Penn State faculty members offers insights for pubic relations practitioners, scholars and students on issues such as transparency, company social media policies, corporate social responsibility and ethical frameworks for social media communication.

The book Ethical Practice of Social Media in Public Relations (2014, Routledge) has 15 chapters — all written by communications scholars from around the world. The editors are Marcia W. DiStaso, an assistant professor in the Department of Advertising/Public Relations, and Denise Sevick Bortree, an associate professor in the Department of Advertising/Public Relations. Both are senior research fellows in the Arthur W. Page Center for Integrity in Public Communication, a research unit housed in the College of Communications that provided support for the project.

The book features a foreword by Brian Solis, digital analyst, anthropologist and futurist, who studies the effects of emerging technology on business, marketing and culture. It is titled “Social Media is Lost Without a Social Compass.”

Read more on the Ethical Practice of Social Media in Public Relations here.

  • Marcia DiStaso

    Thank you for writing the foreword, Brian! It provides a wonderful overview of ethics and social media and is a great way to start the book!

    • briansolis

      Thank you Marcia. It’s a wonderful, and needed, book. I will also be writing a post on it.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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