A new text book edited by two Penn State faculty members offers insights for pubic relations practitioners, scholars and students on issues such as transparency, company social media policies, corporate social responsibility and ethical frameworks for social media communication.
The book Ethical Practice of Social Media in Public Relations (2014, Routledge) has 15 chapters — all written by communications scholars from around the world. The editors are Marcia W. DiStaso, an assistant professor in the Department of Advertising/Public Relations, and Denise Sevick Bortree, an associate professor in the Department of Advertising/Public Relations. Both are senior research fellows in the Arthur W. Page Center for Integrity in Public Communication, a research unit housed in the College of Communications that provided support for the project.
The book features a foreword by Brian Solis, digital analyst, anthropologist and futurist, who studies the effects of emerging technology on business, marketing and culture. It is titled “Social Media is Lost Without a Social Compass.”
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