PR 2.0 Takes the Stage at Web 2.0 Expo – Part I of II

PR 2.0 Panel @W2E

I was invited to moderate a panel at the Web 2.0 Expo entitled, “PR 2.0: Dead as a Doornail, or Still Alive?”

While the session was well attended, I honestly believe that this theme, and the title, was a bit premature and misleading. However, the session description was a bit more on target:

You.tv – A New Chapter in Lifecasting is Already Unfolding

Please read Part I prior to reading this article. Also, please scroll down and press pause to stop the inbound video feeds until you’re ready.

The new world of lifecasting through video, a la Justin.tv, and through other flow apps such as Twitter, Jaiku and Tumblr, are lessons in Internet culture, communication and proof that narcissism can be a powerful driver for technology adoption.

Tumblr – Tumbling between blogs, twitter and jaiku

TUMBLr-logo

How many unfinished posts do you have in your draft folder? Or, better yet, how many ideas do you have that you are hoping to get to one day.

Well if you’re anything like me, a post is much more than simply sitting down, typing, linking, adding tags and then clicking the post button. And, this is an example of one such post.

Enter tumblelogs.

Twitter Me This, Is Jaiku a Threat? Let’s Ask Those Defining the Landscape

twitter vs. jaiku

Breaking news!

Ok not really. But Leo Laporte jumping ship and joining Jaiku has definitely sparked controversy. And, it set the stage for a series of discussions comparing and contrasting Twitter and Jaiku – thus leaving behind the few other competitors that seem to miss these important discussions online.

It all started with Leo Laporte broadcasting a goodbye from Twitter – “Goodbye Twitter and Hello Jaiku.” The reigning king of Twitter, with over 4,400 followers, indeed left the community in favor of up-and-coming site, Jaiku.

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You.tv

There’s something to be said for the phenomenon that is amateur video on the Web. After earning Time’s Person of the Year, the “you” generation continues to drive the new web with each video and picture posted, tagged, and shared, every blog post and podcast, trackback, link, and comment, through every social bookmark, annotation, and search, all of the twitter casts, and micro and mobile text and IM updates we broadcast. Now, get ready for lifecasting.

Geoff Livingston Interviews Me for Diary of an Ad Man

I recently conducted an interview with Geoff Livingston who authors the well known blog, “Diary of an Ad Man.”

We covered a wide range of hot topics including PR 2.0, Silicon Valley vs. the rest of the world, Web 2.0, the future bust, Social Media, Media 2.0, Corporate Blogging, and how to fix the PR industry.

It not an easy discussion on any of these fronts, but it definitely ignites thinking and also warrants several individual posts.

Extending My Support to Kathy Sierra, Maryam Scoble, and All Victims of Threats and Bashing

I can add nothing that hasn’t been said in the worldwide, frightening discussion regarding the death threats made to Kathy Sierra and the unnecessary bashing of Maryam Scoble and other bloggers through hate posts and comments.

It is absolutely sickening that anyone would have to live life afraid of leaving their own home or have their brilliance silenced because their health is severely affected by fear.

Anonymity is unfortunately a cloak of courage which shrouds some people with a false-sense of power.

Infoworld to Fold Print Edition – Will Remain Online

IDG is expected to announce that it will stop publishing the print edition of Infoworld, its enterprise-focused technology weekly magazine. Reports from Valleywag and Sam Whitmore’s Media Survey also have confirmed rumors.

Infoworld has provided technical analysis and reviews on key products, solutions, and technologies for almost three decades.

This is not unlike every challenge that most tech magazines, and magazines in general, face in the current shift to online, socialized media.

Journalism is not Dead, but Newspapers are Dying

RIP Newspapers

On the heels of Infoworld’s news that it is shuttering its print version and shifting its business towards events and online publishing, Tim O’Reilly reports that the San Francisco Chronicle is also in dire straits.

Indeed, traditional journalism is a dead man walking, but don’t confuse newspapers with news. Reporting news on the other hand, is thriving in ways never before possible thanks to blogs, communities, networks, everywhere messaging, and everything else that defines the pervasive social media landscape.

Live from Under The Radar: Why Office 2.0 Matters


I’m currently at the Under the Radar: Why Office 2.0 Matters event in Mountain View. Held at Mircosoft, we’re gunning through a series of presentations and demos from some of the most promising companies advancing the Office 2.0 movement.

I’ll be providing live updates from the event via Twitter.

Check the site or the badge on this site for what’s happening at the event.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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