STIRR It Up! Founder’s Mixer 1.6 Raises the Bar

STIRRFoundersMixer6SF

This was STIRR ’s sixth event and there was no doubt that it was the biggest to date. In fact they had to move from Blue Chalk in Palo Alto to The Whisper Lounge in SF in order to accomodate the growth. In discussions with Sean Ness and Joanne Wan, estimates were easily placed at about 225.

225…? Kudos STIRR team!

STIRR 1.6

Lunch 2.0 ‘Web Expo’ Blowout at Hitachi Data Systems

Yesterday, I attended the Lunch 2.0 event at Hitachi Data Systems in Santa Clara (Isn’t everything better with “2.0” after it?).

Jeremiah Owyang organized and hosted the event and credit also goes out to Mark Jen for starting the Lunch 2.0 event series.


Your host, Jeremiah Owyang – Photo credit: Scott Beale / Laughing Squid

Social Media Club Forms Working Group to Develop New Standard for Press Release

On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world.

The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The group intends to present an initial draft specification on November 2nd at the Society for New Communications Research Symposium in Boston.

Trexy Blazes the Search Trail

Trexy

I missed Trexy at the recent SES show in San Jose. Co-founder Megan Hamilton was persistent, yet extremely polite, so I promised I’d follow through on a post.

Trexy was started by brother and sister team , Nigel and Megan Hamilton. They grew up in Australia and are now living in London. They have been on a mission for the last four years to create the best search engine possible. With only sweat capital to spend, they rolled up their sleeves and created the technology behind Trexy.

Taking a mind break after a busy week

Interesting ;)  http://www.wwwdotcom.com

http://www.wwwdotcom.com/

Reaching the Blogosphere Part Three – Finding Bloggers in Your Market

Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving .

“Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ”

Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR.

Auburn University’s Robert French Develops New Process for Social Media Press Releases

I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template.

Read about it at Social Media Club.

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New Media Release NMRCast #7

I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases.

NMRCast #7 - “Real-world implementations” is available online here.

Social Media News Releases

Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .

  • Democratize “Access”
  • Ensure “Accuracy”
  • Embrace “Context”
  • Build “Community”
  • Be “Findable”

I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.

  • Write “intelligently”
  • “Eliminate” hyperbole

September SF NewTech Meetup

September SF Newtech Meetup

On the heels of the Silicon Valley NewTech Meetup in Palo Alto on Tuesday, I spent the day in San Francisco at the Social Media Club HQ specifically to attend my first SF event – well that and a million other things on the SF to do list.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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