Last year, at Ismael Ghalimi’s Office 2.0 Conference in San Francisco, I was more than encouraged about the future of shifting from a traditional PC/server software-based architecture to an anywhere, anytime Web-based collaborative office. 2007 is the new 1984 – meaning Office 2.0 applications represent to consumers what Apple meant to PC users over 20 years ago.
In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.”
In its post, “Blog Firestorm Erupts about PR and Social Media Releases,” industry PR trade, Bulldog Reporter, captures the essence of the discussion (at the pre-interpretation level). At least they’re paying attention – which means that we’re starting to bring everyone else to the table in order to raise the stakes in the game of PR.
“The podcast of the event has a wealth of information about media shifts, insights into what journalists really want from PR and how to navigate the new media landscape.”
The conversation regarding the need for evolution in PR still rages on (with the SMR aka hrelease at the center of the controversy.)
Some bloggers “get it,” others are forcing us to do a better job explaining what we’re actually doing, while some (and the people who read their blogs) completely miss the point.
After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.
Good friend, Stowe Boyd wrote an interesting post that I’m afraid is drawing the wrong kind of attention to an important movement…the need to improve PR and fix everything that’s wrong with the press release.
With all of the craziness and mind-numbing action associated with CES, I almost missed a couple of huge achievements for PR 2.0.
It all started with Stumpette’s ranking of A-list PR blogs, where PR 2.0 ranked towards the top of the bunch based on Alexa rankings.
Then a few days later, Todd And complied a list of the Power 150 Top Marketing Blogs, where PR2.0 has hovered in the 90s. This must have taken quite sometime to produce, so hats off to him.
A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.
The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few of us, are tirelessly working to get everyone up to speed for the betterment of traditional and social media press releases.
CES continued to overload the senses forcing me to allocate my budget in 2007 to buy half of everything I saw once it all hits the market.
This time I took a 15 minute shuttle ride over to the Sands Expo Center where I was able to have a more relaxed show experience.
The Adult Entertainment Expo was also at the Sands
CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing.
Some of the more fascinating elements about CES that you probably won’t read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all convene at the LVCC, Sands, among the dozens of simultaneous events globalize information.
CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines – and I’m not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finally…a huge validation for citizen media.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.