What follows is a repost of my contribution to Intel’s Inside Scoop blog. As an Intel Insider, I advise the company on new media as well as share my thoughts and views on tech…
CES 2010 is the next stop for all gadget lovers and technologists. In many ways, the holidays and the slower pace that ensues serve as an excuse to recharge so that we may effectively travel the miles of booths featuring new electronics, tech, and consumer products.
2009 represented a quantum leap in publishing for me. It was the first time in the years that I’ve been writing and blogging that I challenged myself to publish at a greater frequency, depth, and volume.
Here are some of my favorites…
The Greatest Hits of 2009 Part V
1. Identifying and Connecting with Influencers
2. Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards
3. I’m Not Talking to You
Valuable Information flies across our attention dashboards at blinding speeds. As 2009 comes to a close and we embrace a new optimism for 2010, let’s revisit some of the most read and shared posts this year.
Greatest Hits of 2009, Part IV:
1. Social Media is Rife with Experts but Starved of Authorities
2. Unveiling the New Influencers
3. PR Does Not Stand for Press Release: Equalizing Spikes and Valleys
With a $1 billion valuation, Twitter is becoming, according to Co-Founder Evan Williams, an information network, a practically priceless exchange for connections, information, and the resulting activity that ensues.
Indeed, Twitter appears to have evolved into a human seismograph, a lifeline interweaving people through conversations, reciprocity, and connections inspired by the interests, ideas, passions, causes, and observations that move them.
I was recently asked in a 2010 planning meeting about my views on Ning and whether or not it was worthy of consideration or attention. It seems that the question is increasingly raised as Social Media becomes pervasive within the halls of marketing, advertising, customer service, and public relations.
My answer is this. If your only focus is Facebook, blogs, and Twitter, the grapevine to which you’re connected is only telling you part of the story. Listening to keywords in certain networks and not others isolates the true story and the overall opportunity.
What comes around goes around and as we close the chapter on 2009 a new chapter that documents our direction and experiences is already unfolding. Revisiting the stories, lessons, vision that helped get you where you are today may help you surpass not only your expectations, but those of your peers, customers, prospects, and influencers as well.
The Greatest Hits of 2009 Part III
2. Reviving the Traditional Press Release
As brands and personalities race to establish online communities and host meaningful conversations in Social Media, Facebook continues to pave the roads that connect them.
If your customers, prospects, and the peers who influence them are active in Facebook, Facebook Fan Pages are then not a question of if, but when and how they’re implemented and cultivated.
Forrester recently released a new report tracking the future of US interactive marketing through 2014. Authored by Shar VanBoskirk, with Christine Spivey Overby, Niki Scevak, and Angie Polanco, Forrester predicts that interactive marketing is poised to grow at a 16% compound annual growth rate (CAGR).
Even though interactive marketing will approach $55 billion by 2014, the report also observes that not all industries will keep pace with this growth. Retail and financial services are expected to dominate the greatest share of all interactive marketing. Brand advertisers in industries such as consumer goods however, represent the most notable potential for growth.
Twitter continues to explore and appraise long-term revenue models. For the time being, Twitter’s primary focus is to build and nurture a thriving and indispensable community. Equally critical is the company’s ability to steer engineering and marketing efforts towards developers to empower them to extend, evolve, and enhance the overall Twitter experience for the vast landscape of discerning users as well as those new members who have yet to realize its potential.
In April 2007, I wrote a series entitled “You.tv” that documented the transformation in user-generated online video from episodic content to live broadcasting. Over time the You.tv movement would come to be known as lifecasting, live streaming, or live casting, as it shared with viewers everything the Webcam captured, as it happened.
Since then, live streaming has evolved from nichecasting to mainstream broadcasting, with more and more individuals, and now celebrities and businesses, live casting video streams to viewers across the social Web. Most notably, two players to date dominate this space, Justin.tv (documented in my original You.tv segment) and Ustream.tv.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.