Your Brand: The Next Media Company – Become A Content Organization

slide-1-638.jpg__JPEG_Image__638 × 493_pixels_

Guest post by Michael Brito, author of Your Brand: The Next Media Company

There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.

Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.

Altimeter Group’s State of Social Business 2013 Report

1310_State_of_Social_Business_BS-CL_1_.pdf__page_1_of_12_

Each year, The Altimeter Group hosts an annual Social Business survey to learn how social media is evolving within enterprise organizations. Data is then compared to previous reports providing a sense of movement to the numbers and also a developing benchmark for our analysts and clients. Our last survey was studied in Q3 2013 and also Q4 2012, the latter was used to provide context to a report published by Charlene LI and me in March 2013, “The Evolution of Social Business: Six Stages of Social Business Transformation.”

Change happens to you and because of you

I’ve come to learn that having opinions, insights, and standing for something is as taxing as it is rewarding. Like you, I am inspired by what surrounds me, by history and by the possibilities that open up as a result of my experiences. But, it is not easy. And, I suppose it’s not supposed to be.

Read More

Social Business is Dead! Long Live What’s Next! – Chris Heuer

shutterstock_111469742

Guest post by Chris Heuer, CEO, Alynd (@chrisheuer)

When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I  remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, believing that IBM’s marketing might would be the catalyst to consolidate the movement around this language and meaning.

Peter Guber on Competing for the Future…Now

Brian_Solis_interviews_Peter_Guber__Producer__Entreprenuer__and_Chairman_CEO_of_Mandalay_Bay_-_YouTube

Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures,

- Chairman and CEO of the multimedia Mandalay Entertainment Group
- Past president of Sony Pictures
- Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to name a few
- Co-owner of the Los Angeles Dodgers and the Golden State Warriors
- Author of the best-selling book Tell to Win
- Professor at UCLA School of Business

24 Doodles that Visualize This Year’s Pivot Conference Agenda

I’m looking forward to seeing you at next week’s Pivot Conference in New York. We published our formal agenda here. Our friends at doodle.ly though, decided to re-imagine the concept of what an agenda could be by visualizing portions of it as doodles! I hope you love them as much as I do…

Click here to see the original gallery.

More about our speakers here.

A Conversation with Adobe on the Future of Marketing and Disruption

Special_Edition__Extended_Marketing_Minutes_with_Brian_Solis_-_YouTube

Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute.

Visualizing the DNA of a Social Business Via Infographics

9310166078_3c19566049

Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here.

The Adaptive Digital Strategy Framework

shutterstock_136547351.pdf__1_page_

Guest post by Andrea Vascellari. You can follow him on Twitter @vascellari and visit his website at www.andreavascellari.com.

Today we still see a large number of organizations that keep struggling to align social media and new emerging communication technologies with the overall firm strategy.

Organizations should adapt, look in the mirror and recognize that they need to change because the world has changed. They should embrace new strategic frameworks to avoid getting caught up in the digital hype that hit them every day with new solutions and focus on what can actually help them achieve their business and communication objectives.

See the World in 3-D: Dream. Do. Deserve.

Prudential_9-13.pptx

Sometimes we just need a change in perspective…a change in how we see the world to shape how the world sees us.

Today is a new day. Embrace it. Make it yours.

Sound familiar?

In many ways, the prospect of a new beginning, a new chance, it’s enough to get most of us out of bed. Optimism becomes the catalyst to take on the day, every day. But, how is this day really any different than yesterday or any day prior? The answer is there. It’s right in front of you and it’s always there. At least, that’s where it was the last time.

Read More

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)

ARCHIVE