I’ve been observing Dan Zarrella‘s work from a distance for some time and this is the first post dedicated to his work. However, he is someone whom I also hope to collaborate with in the near-term.
Zarrella recently announced TweetSuite, a plugin for WordPress that integrates tweetback functionality into blogs. Much in the same way that trackbacks or linkbacks showcase inbound blogs linking to respective posts, tweetbacks monitor and display individual tweets that also feature links to specific blog content.
An interesting and highly anticipated phenomenon occurred in December 2008, one that received very little fanfare.
December was a particularly busy month for Mark Zuckerberg’s high profile social network. According to Web metrics firm Hitwise, Facebook’s share of US Internet traffic hit an all time high on Christmas Eve 2008, earning 2.18% of all US Internet visits.
Perhaps more significant, the traffic volume between Myspace and Facebook intersected at the end of 2008 with Facebook surpassing MySpace according to my analysis of several traffic charts.
Sean Percival is a published author, developer, blogger, and an overall online marketing and SEO expert. A short while ago, Sean asked if I would write the foreword for his new book, MySpace Marketing.
Que, the book’s publisher, has graciously granted me permission to share the foreword with you. While the premise encompasses MySpace, as a social marketer, you could theoretically insert any “social network name” and find that the guiding principles and ideologies are perpetual.
When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.
I had the distinct pleasure of meeting Melissa Pierce recently at The Computer History Museum in Mountain View. Brett Petersel of Mashable and Jane Quigley of Crayon insisted that we connect and I gladly obliged.
Melissa is a professional life coach and also the producer of Life In Perpetual Beta, an ambitious interview-driven documentary that features stripped-down, honest, and unpretentious one-on-one conversations with thought leaders and pioneers in the fields of New Marketing and Social Media.
Stephen Baker and Helen Walters of BusinessWeek recently asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its “voice of innovation” series.
Who is truly the most innovative force within social media? Who’s really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about?
The submissions are in and I’m honored and humbled to be included in the list of candidates.
It’s easy to lose sight of the beacons and milestones that resonate, influence and guide us as we navigate through these evolutionary times. After all, we’re deluged with education, lessons, and insight from so many brilliant leaders and inspirational voices, that it’s practically impossible to retain and reference all that moved us when we’re moved on a minute-by-minute basis. Our attention and relationships are more precious than ever.
During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line.
I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity and Start with Listening.
According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up 1% from 2007, rely on newspapers and 70% count on television as their main source for news, down from 74% in 2007.
As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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