Studying the impact of innovation on business and society

In Mobile, Women Rule Social Networking

Based on data collected and analyzed using Google Ad Planner, I recently discovered that in Social Media, women rule. Across almost every major social network, the balance was revealing and in some cases, profound.

Male: 43%
Female: 57%

Male: 48%
Female: 52%

Male: 41%
Female: 59%

Male: 45%
Female: 55%

Male: 36%
Female: 64%

Male: 41%
Female: 59%

Male: 43%
Female: 57%
Male: 45%
Female: 55%
Male: 34%
Female: 66%

Male: 43%
Female: 57%

Social Networks Go Mobile, Women Lead the Way

According to new reports, it appears that mobile counterparts paint a similar picture. Nielsen recently released data that shows that in mobile, women also dominate social networking.

At 55% women to 45% men, mobile social networking fortifies what we’re learning in social media in general.  Women also used their phones to tweet and friend 10% more than men.

Delving a bit deeper into social demographics, the 35-54 age group led the fray for active social networking via mobile devices followed closely by those 25-34.

Mobile devices are becoming increasingly sophisticated with mobile online access accelerating to match the broadband connectivity we expect on desktop and laptop PCs. As each day passes, smart phones, such as iPhones, BlackBerries, Palm, and Android devices replace the standard cell phone, introducing new capabilities and experiences to the masses. Whereas voice was the primary driver for mobile phones, dedicated apps and online destinations are augmenting and enhancing everyday user activity.

Social networks are now among the catalysts spurring mobile interaction and only continue to grow in prominence as a hub for attention, discovery, and communication.  Facebook recently announced that of its 400 million users, 100 million actively engage through mobile platforms.

In early March, comScore published a report that documented triple-digit growth in Facebook and Twitter mobile access. The study found that 30.8 percent of smartphone users accessed social networks via mobile browsers in January 2010, up 8.3% from 22.5% one year ago. Note that these numbers do not represent access to Twitter and Facebook via dedicated apps, which is currently estimated at an additional 6 million.

Perhaps most notably, access to Facebook via mobile grew 112% over the past year  and Twitter mobile usage soared by 347%. In January 2010, 25.1 million mobile users accessed Facebook and 4.7 million connected to Twitter via their mobile browser. MySpace saw a 7% drop in mobile access, however it still attracted 11.4 million users.

For those active in social networks on behalf of businesses, please keep in mind that without a mobile strategy as well as content and engagement programs aimed at specific demographics and psychographics, you may be missing essential touchpoints for true engagement and collaboration.

One size does not fit all and there is no market for generalized messages. In social media, whether it’s mobile, desktop, or laptop, opportunity clicks…

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