In Q4 2020, I was given the opportunity to keynote the CMO Brand Digital Summit. My topic was “Brand Innovation in the Novel Economy: Taking Cues from Generation-N to Rethink Brand Pillars as a Competitive Advantage.”
Leading up to the event, I spent some time with GDS’ Claudia Effra-Hume to explore the topic ahead of the conference. The result is a series of videos ranging from 10 seconds to one minute that answer some very important questions heading into 2021.
What is the meaning of “customer truth”?
Why is the digital imperative so critical to brands in 2021?
How much do we need to learn and unlearn to innovate forward?
How should brands consider innovation in the Novel Economy?
How is customer loyalty changing in the Novel Economy?
What is the role innovation plays in brand?
How can CMOs break free from “shiny object syndrome”?
What is the role of mixed reality in the future of brand experience?
How should CMOs embrace a data culture to drive innovation in CX, marketing and branding?
What’s the one thing CMOs need to think differently about in 2021?
Brian Solis | Author, Keynote Speaker, Futurist
Brian Solis is world-renowned digital analyst, anthropologist and futurist. He is also a sought-after keynote speaker and an 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His previous books, X: The Experience When Business Meets Design and What’s the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth.
Invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.