Studying the impact of innovation on business and society

Culture 2.0: Why a Digital Culture is a Competitive Advantage

Ah, the days when we could travel for to conferences.

I’d like to share one fond memory with you because this topic is only more relevant in a post-pandemic world.

I was invited to give a keynote presentation at Social Business Forum X in Milan.  The theme of the presentation was the importance of building a digital culture to compete in an era of “digital Darwinism.” At the center of it, is not technology, it’s a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.

My favorite shot is at the end when everyone held up a copy of Lifescale: How to Live a More Creative, Productive and Happy Life. It was the book’s debut in Italy!!!

Brian Solis Keynote - Social Business Forum X Milan

Brian Solis Keynote - Social Business Forum X Milan

Brian Solis Keynote - Social Business Forum X Milan

Brian Solis Keynote - Social Business Forum X Milan

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter