Please join me today at Salesforce Live Australia & New Zealand, April 22, 11:32-11:55am Sydney Time.
The Future of Customer Experience, in the Age of ‘Generation Novel’ – Link
The New Normal is for everyone else. The Next Normal is where everyone is racing. But not you. This rare Ctrl-Alt-Del moment is both a disruption and a gift. For the last 20 years, the world was changing because of digital. Now, the world has changed and it’s not going back. The emotional and psychological effects of the pandemic are resetting customer values and encouraging them to experiment with other brands, retailers, and services giving rise to ‘Generation-Novel’, the customer segment created by the pandemic. Want to boost customer loyalty in this era of uncertainty? Start with reimagining service and customer experience. Then, think differently about the role your service teams and customer service plays in the customer journey.
In this eye-opening session, Brian Solis will…
- Explain the effect of the pandemic on long term customer behaviour and emerging business models.
- Explore how customers and our teams can learn from one another to create new value in the #NovelEconomy.
- Share how implementing a relationship transformation (RTx) framework can improve customer experience.
Brian Solis | Author, Keynote Speaker, Futurist
Brian Solis is world-renowned digital analyst, anthropologist and futurist. He is also a sought-after keynote speaker and an 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His previous books, X: The Experience When Business Meets Design and What’s the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth.
Invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.