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2 COMMENTS ON THIS POST To “What is the purpose of a logo? It’s more than design…it’s about purpose and experience”

  1. Ian says:

    Hi Brian, I think what stands out for me here as I look to design my own company’s logo is that purpose is the whole point of the logo. Indeed, I am actually shocked a bit to see that the Airbnb logo existed before – but of course, the other company did not meaningfully create purpose or push for it as heavily as Airbnb did. Creating a memorable logo is one thing, but building a memorable company behind the logo is a whole complex thing altogether. Great insights here. Cheers!

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