Studying the impact of innovation on business and society

2 COMMENTS ON THIS POST To “What is the purpose of a logo? It’s more than design…it’s about purpose and experience”

  1. Ian says:

    Hi Brian, I think what stands out for me here as I look to design my own company’s logo is that purpose is the whole point of the logo. Indeed, I am actually shocked a bit to see that the Airbnb logo existed before – but of course, the other company did not meaningfully create purpose or push for it as heavily as Airbnb did. Creating a memorable logo is one thing, but building a memorable company behind the logo is a whole complex thing altogether. Great insights here. Cheers!

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected